People Purpose Product
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The tools to build software are catching up to the people who know what's worth building. I write about what that makes possible, and what it asks of us.

  • The Grant Becomes the Customer Sep 3, 2026 Every free product in this sector has a paying customer. It's usually the funder, and the funder isn't the person you set out to serve.
  • Things Get Easier Jul 27, 2026 Who knew caring for a newborn would make things easier? It turns out clarity of purpose is a powerful thing.
  • Your New Magic Wand Mar 5, 2026 AI put a magic wand in all of our hands. The interesting part is the constraints that shape how we use it.
  • Bounded Creativity Feb 23, 2026 The tech industry is getting very good at knowing what AI can optimize, but it's far less equipped to know what it should actually be used for.
  • What Are You Hiring AI to Do? Feb 12, 2026 Every productivity tool ever promises to save you time, but retaining agency with this new wave of AI tools starts with knowing precisely what job you're hiring it for.
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